Amazon and AWS experience
Founded by seasoned professionals from Amazon and Amazon Web Services, with experience serving some of the largest customers in the world.
Real business problems, solved with intelligence.
Applied Intelligence Labs is a Rhodes-based studio of builders. We work backwards from your customers, map the use cases and the edge cases, and iterate rapidly until the solution works in the real world.
Platforms we have built
Hotel operations, tour-operator bookings, beach ordering and B2B wholesale, designed and engineered by our own team, end to end.
Connected to the core
Integrated with Oracle OPERA Cloud, SoftOne ERP and AADE, Greece’s tax authority, alongside the other systems our clients run on.
We don’t sell AI. We apply it.
AI is how we work, not what we sell. What you get is the result: a platform your team relies on every day, a process that runs itself, a decision made on better information. We use intelligent tools to cut the time from idea to live solution from months to weeks, without cutting corners.
What we’ve built
Designed and engineered by our own team, end to end. The people who built these platforms are the people who will build yours.
Hospitality
In daily use at a Greek hotel group
A hotel operating platform
Guest app, in-room TV, dining, log book, maintenance, quality checks and complaints in one platform, working alongside Oracle OPERA Cloud, with an AI concierge that answers guests from the hotel’s own knowledge. Hotel groups run one system instead of ten to fifteen separate vendors.
Replaces 10 to 15 vendors
Serverless on AWS
Tour-operator bookings
Collects reservations from Europe’s tour operators, shows hotels where they are overbooked and delivers each booking straight into the hotel’s property management system, with no retyping.
Beach ordering and payments
Guests order and pay from their sunbed, and staff receive every order in their own app. Designed for bright sun, patchy signal and the midday rush.
B2B wholesale ordering
Trade customers place orders online at any time of day, and every order flows straight into the company’s back office.
What we do
Four ways we help, often in combination.
Build
Platforms and products
We design and build software platforms, apps and integrations, using AI-native engineering to move from idea to live product quickly.
Advise
Strategy and consulting
We help leadership teams find where intelligence creates real value in their business, and where it doesn’t, then shape a practical plan.
Run
Support and operations
We host, support and keep improving what we build, so it keeps delivering long after launch.
Teach
Seminars and writing
Through seminars, lectures and writing, we help businesses and professionals put intelligence to work themselves.
How we work
Four habits we bring from years at Amazon and AWS, building for some of the largest customers in the world.
Work backwards from the customer
Before we write any code, we write the announcement: what the customer gets, why it matters, and the hardest questions they will ask. Then we work back to what has to be true, and build only that.
Go deeper than the brief
A brief tells you what people ask for. We spend time where the work actually happens, until we understand why it matters to them and exactly where it breaks.
Map the edge cases early
Most systems fail at the edges: the peak day, the missing field, the last-minute change. We map the unusual cases up front, so the solution holds up in real operations, not just in the demo.
Iterate in loops of days
We put working software in front of real users quickly, learn from what they actually do, and go again. Every loop adds detail and removes doubt, until the solution is ready for production.
Our technology
We use the newest AI every day, from Claude and agents to machine learning, backed by the engineering discipline that keeps it dependable.
Agentic AI
AI agents built on Claude that carry out multi-step work, update your systems and hand over to a person when judgment is needed.
Knowledge assistants
Assistants that answer from your own documents and data, so staff and customers get current, correct answers.
Machine learning
Models that forecast, classify and flag unusual activity in operational data, used only where they beat a simple rule.
AI-native engineering
We build with Claude Code and agentic tooling every day. It is how our senior team delivers in weeks what used to take months.
Where we apply it
Most of our work sits where we live and build: tourism, local business and the operations behind them.
Hospitality and tourism
Guest experience, hotel operations and the data that connects operators, partners and travellers.
Local commerce
Tools that help independent businesses sell directly, run efficiently and keep more of what they earn.
Operations
Automating the everyday work behind any business: bookings, reporting, reconciliation and the processes that eat time.
Have a problem worth solving?
Tell us what’s slowing your business down. We’ll tell you honestly whether intelligence can help, and how quickly.